The Home Cleanovation Challenge is designed to showcase innovation and new products in the fabric and home care industries. With a $170+ billion market size, fabric and home care are two of the fastest and consistently growing industries in fast-moving consumer goods. As consumer demands develop and evolve, shoppers are willing to try new and innovative products that offer enhanced performance with ease and to make their lives easier.
MassChallenge is partnering with Procter & Gamble (P&G), a global leader in FMCG and particularly in fabric and home care, to provide finalists with the opportunity to showcase their innovations to senior leaders and executives. P&G is looking for early- to mid-stage startups with MVP products seeking partnership and mentorship opportunities or potential investment to scale their solutions and drive the next evolution in fabric and home care. Innovative founders on a mission to improve consumers lives in small but meaningful ways should apply.
Areas of focus: