Challenge Details:

Despite being an integral part of every person’s life, laundry is a space that has experienced minimal disruption. Recently, smart washing machines have been on the rise to simplify the process, but despite being a top-3 hated household chore, consumers are reluctant to move away from their tried-and-true methods. The opportunity in the laundry space is significant: over 85% of households contain a washing machine, and over 97% use one either at home or at a separate facility. Further, the total US Laundry market is over $15 billion and growing, of which machines account for >40%.

The Future of Laundry Challenge is designed to showcase startups with focuses applicable to Laundry – be that cleaning, disinfecting, additives, and fabrics – to help streamline the process for consumers, lightening the mental load of existing capabilities and finding ways to enhance performance. This challenge encompasses related industries such as raw materials, bottling/packaging, and washing machines.

Areas of focus:

Eligibility:

• Startups in any stage are accepted, but particularly those who passed Proof of Concepts or MVP
• Anywhere in the world
• Your solution must be scalable.
• Flexibility for future collaboration with a new business partner in the Laundry/Fabrics space and no exclusivity contract with any company
• Able to live pitch (virtually) to senior leaders and executives on June 27, 2023

Finalists benefits:

• Piloting opportunity
• Go-to-market strategy assistance
  • Technical mentorship from a global Fortune 500 company with experience in products research and development
  • Ongoing partnership/investment opportunity with a leader in the consumer laundry product space
  • Executive feedback at the senior level of across Brand/Marketing, Design, and Research & Development 
  • Support for business growth, including (but not limited to)
    • Branding
    • Go-to-Market Strategy
    • Research & Development

Timeline

The MassChallenge Advantage 

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Questions? 
Reach out directly to Ali Bajammal
Ali@masschallenge.org