--- title: MCTX Corporate Innovation Webinar --- [![Location_Horizontal_White-3](https://apply.masschallenge.org/hs-fs/hubfs/Location_Horizontal_White-3.png?width=263&height=35&name=Location_Horizontal_White-3.png "Location_Horizontal_White-3")](http://masschallenge.org) [![upstream-final_white_LARGE](https://apply.masschallenge.org/hs-fs/hubfs/upstream-final_white_LARGE.png?width=162&height=51&name=upstream-final_white_LARGE.png "upstream-final_white_LARGE")](http://masschallenge.org) # **Corporate Innovation & Crisis** **A webinar to help you explore the hard questions** **to lead through unexpected change** *This webinar was on June 16, 2020 at 11:30am CT. We update this page with materials shortly. * [![Connect with MassChallenge](https://no-cache.hubspot.com/cta/default/1955252/af2c94dc-c47c-42c5-bcbd-3f1506313776.png)](https://cta-redirect.hubspot.com/cta/redirect/1955252/af2c94dc-c47c-42c5-bcbd-3f1506313776) Innovation is a cycle of change fueled by learning through failure, which is uncomfortable for large organizations with sound operational practices. As we have recently experienced with the coronavirus pandemic and during the Great Recession of 2008, when the world is faced with sudden moments of change organizations can feel paralyzed; it's like a jolt that stops industry and redirects the attention of customers elsewhere. This is what we call a "Forced Innovation Cycle"; an unexpected shift in customer engagement and business process due to an uncontrollable outside event. When this happens, organizations ask themselves "How do we reconnect with our customers?". Experience shows that organizations who are successful during economic turbulence are those that look inward and focus their teams on change management and strategies, products, and services that will respond to the new needs of their customers by meeting them where they are. Attend this 30-minute webinar to uncover key learnings and questions that organizations need to ask themselves now to re-gain a foothold in today's shifting marketplace. *Stay tuned for an event recording and support materials.*   # Meet The Experts Our webinar hosts have more than 50 years of combined experience solving complex problems for businesses across the education, healthcare, public health, enterprise technology, consumer packaged goods, and venture capital industries. Their work helps mid-size and large corporate organizations frame challenges, identify solutions, and drive operational change. Their experience includes strategy and change management for Ascension Seton, AT&T, Colgate, DELL, The Gates Foundation, and HP. ![mm](https://apply.masschallenge.org/hs-fs/hubfs/mm.jpeg?width=141&name=mm.jpeg)[**Mike Millard**](https://www.linkedin.com/in/mikemillard/) is the Managing Director for [MassChallenge Texas](https://masschallenge.org/programs-texas), the largest startup accelerator in Texas and the second domestic location in MassChallenge's global network. He is a demonstrated leader in making sound investments that drive economic growth by supporting startups from all industries. Through his work he and his team connect top organizations - like Reliant and UPS - with new breakthrough ideas that come through their accelerator program to help the adapt to new and quickly shifting market needs. Mike is passionate about youth entrepreneurship and is also the founder of [Pitch-A-Kid](https://www.pitchakid.com/) and [Startup Info Matters](http://www.startupinfomatters.com).  ![jeff](https://apply.masschallenge.org/hs-fs/hubfs/jeff.jpeg?width=141&name=jeff.jpeg)[Jeff Mulhausen](https://www.linkedin.com/in/jeff-mulhausen/) is a founding partner of [Upstream](http://www.upstreamthinking.com/), a globally recognized innovation and design thinking firm based in Austin, Texas.  Jeff co-founded Upstream to bring innovation leadership to organizations that have been traditionally underserved in this approach.  He is driven to leverage innovation at scale to tackle the world’s most complex challenges in sectors like healthcare and education.  Jeff is also passionate about teaching and currently leads [Executive Education courses](https://www.mccombs.utexas.edu/execed/take-a-class/design-thinking) on design thinking at the University of Texas McCombs School of Business.   ### You will walk away from this webinar with... - New ways to think about and discuss innovation in our organization - The importance of measurement for inputs and outputs - How to translate your internal discovery into an actionable plan with high ROI ### Learn More - [How to take advantage of a forced innovation cycle](https://www.linkedin.com/pulse/take-advantage-covid-19-forced-innovation-cycle-jeff-mulhausen/?published=t) - [Now is the time to build your innovation foundation for the future](https://www.linkedin.com/pulse/innovation-today-mike-millard/?trackingId=afowgKPWRIK%2FfAX%2B5wOGWg%3D%3D) - [7 ways corporates benefit from startup accelerators](https://masschallenge.org/article/ways-corporations-benefit-from-startup-accelerators) - [How much should we rethink the sales process during COVID-19?](https://masschallenge.org/article/how-much-should-we-rethink-the-sales-process-during-covid-19-startups) - [Why supporting entrepreneurship is your city's best approach to economic growth and recovery](https://masschallenge.org/article/why-supporting-entrepreneurship-is-your-city-best-approach-to-economic-recovery-and-growth) ### Upcoming Events - [June 8 - 11](https://more.masschallenge.org/en/healthtechdemoweek?hsLang=es-mx): MassChallenge HealthTech Demo Week - [June 9](https://more.masschallenge.org/mcft20finale?hsLang=es-mx): MassChallenge FinTech Finale - [June 11](https://more.masschallenge.org/mctxjune2020webinar?hsLang=es-mx): How to navigate the virtual space as a creative entrepreneur - [June 16](https://more.masschallenge.org/mctxjune2020webinar?hsLang=es-mx): Corporate Innovation & Crisis  - June 22: MC US Accelerators Kickoff - July 16 + 17: MassChallenge Startup Showcase **Stay Connected** [MassChallenge Texas](https://masschallenge.org/programs-texas) *[Facebook](https://www.facebook.com/MassChallengeTX/) / [Twitter](https://twitter.com/MassChallengeTX)* [Upstream](https://www.upstreamthinking.com/) [LinkedIn](https://www.linkedin.com/company/upstream-thinking/) / [Twitter](https://twitter.com/upstreamthought?lang=en) [![HQ Standard_Horizontal_ Transparent](https://apply.masschallenge.org/hs-fs/hubfs/HQ%20Standard_Horizontal_%20Transparent.png?width=1671&height=225&name=HQ%20Standard_Horizontal_%20Transparent.png "HQ Standard_Horizontal_ Transparent")](https://masschallenge.org/) © Copyright 2025 MassChallenge, Inc. 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